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How marketers with in-house teams are keeping up with the creativity of agencies Let’s face it, when you work for an agency, you are exposed to a lot more types of creative content, as compared to working in-house day in and day out for a single brand. But the benefits of in-house creative production are widely known – from being able to create higher volumes of content to the ability to tap on sensitive data, cost savings, and most importantly, increasing agility. During a recent webinar by MARKETING-INTERACTIVE, in partnership with Celtra, Sagar Paranjpe, head of strategy and creative at Malaysia’s flagship carrier Malaysia Airlines, said that while in-housing has a myriad of positives, one clear downside is the lack of exposure.

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