How marketers with in-house teams are keeping up with the creativity of agencies
Let’s face it, when you work for an agency, you are exposed to a lot more types of creative content, as compared to working in-house day in and day out for a single brand. But the benefits of in-house creative production are widely known – from being able to create higher volumes of content to the ability to tap on sensitive data, cost savings, and most importantly, increasing agility.
During a recent webinar by
MARKETING-INTERACTIVE, in partnership with Celtra, Sagar Paranjpe, head of strategy and creative at Malaysia’s flagship carrier Malaysia Airlines, said that while in-housing has a myriad of positives, one clear downside is the lack of exposure.