Noah Tidmore / Courtesy of the artist
Originally published on April 7, 2021 9:00 am
The only true constants in the music industry during the tumultuous pandemic era have been fantastically sobering ones: lost livelihoods; interrupted career momentum; belated recognition of the brokenness of a system built on the exploitation of Black innovation and labor.
And yet, during this same period, Joy Oladokun s career has quietly blown up. The Nashville-based, Nigerian-American singer-songwriter has been tapped for timely, visibility-boosting, tech-powered initiatives, including Hulu s virtual Black History Month concert and YouTube s grant program for Black creators, while also benefiting from the sort of old-school, television-centric strategies that artists promotional teams prioritized well before the streaming age, like performing slots on late night shows and song placements on primetime dramas. Oladokun s music has even appeared on
How Joy Oladokun s Career Bloomed In An Uncertain Year
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How Joy Oladokun s Career Bloomed In An Uncertain Year
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