In his new role, Kardinal will continue to discover, sign and develop artists, forge new creative partnerships and provide strategic direction to drive the international success and cultural prominence of UMC’s artist roster. He will work closely with UMC’s urban marketing team while continuing his roles as chair of UMC’s B.L.A.C.K. Coalition (BLC) and Canada’s representative on UMG’s Task Force for Meaningful Change.
Republic Records promoted
Xiarra-Diamond Nimrod to vp of marketing strategy. In her new role, she will continue to oversee marketing, rollout and release strategy for multiplatinum chart-topping rap artists such as Pop Smoke, Metro Boomin and Jacquees.
Kardinal Offishall
Other moves this week: Republic promoted Xiarra-Diamond Nimrod, while the NMPA hired a new svp of legal and business.
Universal Music Canada (UMC) named multi-platinum artist and producer
Kardinal Offishall as svp of A&R. He will report to UMC’s chairman and CEO
Jeffrey Remedios.
“Kardi is a force. He’s a ground-breaking, internationally respected artist, a smart and insightful label exec, a compassionate and bold thought leader, and a tireless philanthropist. He’s always been at the forefront of Canada’s music scene and UMC’s artists and team have long benefitted from his thoughtful collaboration, unmatched energy, and drive,” said Remedios. “This promotion underscores our big aspirations - Canada is bursting with talent and we’re committed to building the best team we can to put that talent front and center on a global stage. I’m honored to continue to lead alongside Kardi.”