SUPER73, the American lifestyle adventure brand specializing in electric motorbikes, today announced its latest collaboration with JAJA Tequila, the tequila brand intended to restore tequila to its roots. The two brands teamed up to create three custom SUPER73 S2 e-bikes inspired by the rich and vibrant landscapes of Jalisco from daytime to dawn, where JAJA's premium tequila is crafted and bottled: JAJA Blanco, JAJA Reposado & JAJA Añejo. Further influencing the development and creative process,
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