For Jim Beam, the nickname Little Book is marketing gold. Coming from a grand sire as well-known as Booker, such a sobriquet is destined to become a brand. In this case, a brand of mingled whiskeys created by his grandson.
We review Little Book Chapter 4: Lessons Honored, the latest expression in the Beam whiskey series put together by Freddie Noe, son of Beam master distiller Fred Noe.
Now through Dec. 30, tickets can be purchased for a chance to win one of three highly sought-after and collectable bourbons: a Little Book Chapter 07, an Old Fitzgerald Bottled