Cinedigm Selects Team Whistle As Exclusive Agency of Record for Direct Ad Sales phoenixherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phoenixherald.com Daily Mail and Mail on Sunday newspapers.
Cinedigm Corp.: Cinedigm Selects Team Whistle As Exclusive Agency of Record for Direct Ad Sales
LOS ANGELES, CA / ACCESSWIRE / January 29, 2021 / Cinedigm (NASDAQ:CIDM) today announced they have chosen Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, as Agency of Record, becoming the exclusive direct ad sales agent for Cinedigm s portfolio of ad-supported OTT networks.
The partnership allows Team Whistle to leverage their award-winning ad sales team to monetize direct ad campaigns on both Team Whistle-owned properties and all of Cinedigm s owned & operated OTT channels. In combination with Team Whistle TV s inventory, this partnership presents a strategic opportunity for content alignment across a variety of key valuable audience demographics for advertisers. Team Whistle s key clients include P&G, General Mills, Unilever, Coca Cola, Amazon, AT&T/WarnerMedia and ViacomCBS among others. Cinedigm currently has