Cinedigm Corp.: Cinedigm Selects Team Whistle As Exclusive Agency of Record for Direct Ad Sales

Cinedigm Corp.: Cinedigm Selects Team Whistle As Exclusive Agency of Record for Direct Ad Sales
LOS ANGELES, CA / ACCESSWIRE / January 29, 2021 / Cinedigm (NASDAQ:CIDM)
today announced they have chosen Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, as Agency of Record, becoming the exclusive direct ad sales agent for Cinedigm's portfolio of ad-supported OTT networks.
The partnership allows Team Whistle to leverage their award-winning ad sales team to monetize direct ad campaigns on both Team Whistle-owned properties and all of Cinedigm's owned & operated OTT channels. In combination with Team Whistle TV's inventory, this partnership presents a strategic opportunity for content alignment across a variety of key valuable audience demographics for advertisers. Team Whistle's key clients include P&G, General Mills, Unilever, Coca Cola, Amazon, AT&T/WarnerMedia and ViacomCBS among others. Cinedigm currently has a dozen live channels, with another dozen coming soon, and a reach to over 900-million global connected devices.

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