Founded in Zurich, Switzerland, in 2013, the luxury hygiene and skin care brand is tapping into the French market through a series of high-end partnerships. Hotels and restaurants such as the Wanderlust Hotel, in Chamonix, Hotel Amour, in Paris and Nice, 25 Hours Hotel, in Paris, Café Compagnon or Merci Café, in Paris, already make available to their customers a selection of Soeder’s hygiene products, including special editions.
Amour hotels, for instance have opted for the Wermut Negroni.
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At Cosmoprof Worldwide Bologna 2023, the beauty packaging specialist presented several new products specifically aimed at indie brands. On display were a first full-service offer of ready to market customizable eyeliners, as well as the company’s very first range of bottles and glass jars for perfumes and skincare.
Two ready-to-use eyeliner formulas
Asquan’s first (official) foray into the full-service business is with liquid eyeliners formulated with a Japanese partner.
Dubbed Perfect.