Founded in Zurich, Switzerland, in 2013, the luxury hygiene and skin care brand is tapping into the French market through a series of high-end partnerships. Hotels and restaurants such as the Wanderlust Hotel, in Chamonix, Hotel Amour, in Paris and Nice, 25 Hours Hotel, in Paris, Café Compagnon or Merci Café, in Paris, already make available to their customers a selection of Soeder’s hygiene products, including special editions.
Amour hotels, for instance have opted for the Wermut Negroni.