Demand in the FMCG market had been subdued in the July-to-September quarter, with volumes in rural markets declining 1 percent on a two-year CAGR basis. Urban volumes, however, increased 3 percent on a two-year basis.
Analysts also noted that fundamentally, things remain the same. High commodity prices last year challenged smaller businesses due to limited working capital and insufficient inventory
The companies claim that the acquisition aligns with ABFRL s objective of creating a comprehensive fashion portfolio across various consumer segments and price points.