In 2023, India witnessed a shift in consumer demand, as sales of low-priced goods declined while luxury items surged, marking a notable trend. Companies adapted by targeting affluent consumers to offset reduced sales and declining margins, highlighting a clear split in consumer preferences towards premium products amid market challenges.
In 2023, India witnessed a shift in consumer demand, as sales of low-priced goods declined while luxury items surged, marking a notable trend. Companies adapted by targeting affluent consumers to offset reduced sales and declining margins, highlighting a clear split in consumer preferences towards premium products amid market challenges.
Demand in the FMCG market had been subdued in the July-to-September quarter, with volumes in rural markets declining 1 percent on a two-year CAGR basis. Urban volumes, however, increased 3 percent on a two-year basis.
“The jewellery EBIT margin on a full year basis is 12% to 13%. Our focus is more on growth, market share gain, number of customers coming to our fold and delivering a consistent margin profile. Q2 is more diamond studded activation quarter. So the margin profile of Q2 is slightly elevated every year.”