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As the cookies crumble, digital agencies pivot to contextual advertising
In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.
Kiran-capoor
Google-europe
Siddharth-devnani
Preetham-venkky
Venugopal-ganganna
Google
Mudra-group
European-union
Digital-personal-data-protection-act
European-data-protection-board
Tracking-protection
Privacy-sandbox
How Google's Privacy Sandbox redefines contextual advertising for digital publishers
Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
California
United-states
India
Google-europe
Rajiv-dingra
Sajal-gupta
Preetham-venkky
Kiran-capoor
Kushal-sanghvi
Mudra-group
India-computer-emergency-response-team
Information-technology
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