At The Drum, it is our ethos that marketing can change the world and that belief has never been truer than over the past few years, during which marketing techniques have been used to protect and inform the public, reinvent OOH to advance charitable campaigns and to upend the status quo around streaming and linear television revenue.
In a new video for The Drum, OneTrust solutions engineer Arshdeep Sood revealed how the ban on third-party cookies could benefit marketers, enabling them to create a truly personalized marketing strategy built on first-party data, with trust and privacy at its centre.
Traditionally linear TV has been easily recognized and defined. But as the TV universe – and the channels, services and platforms within it – continues to expand, the very definition of TV is thrown into question.