Engaging Gen-Zers is no easy feat; these digital natives have strong opinions about brands’ impact on society, shorter attention spans and a tendency to use ad-blockers.
Foodpanda recently decided to name a new CEO. Amidst the news of the appointment, making its rounds on social media were screenshots of conversations between the former CEO of foodpanda, Jakob Angele, and someone he once had a relationship with.
Some client challenges are more interesting than others and often, more demanding but there are lessons to be learned from every new project an agency takes on.
With so many options available, marketers have to figure out which platform will reach and resonate with potential customers who are just starting their buyer’s journey.