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Nike Spotlights Boundary-Breaking Women With the Air Max Pre-Day Nike Spotlights Four Women Pushing Culture Forward Nike While there is still progress to be made in the women s sneaker industry when it comes to sizing, representation, and leadership, broadly speaking, the industry as a whole is doing a much better job at serving women than it was a decade ago. There are more hyped releases dropping in full size runs, more women s focused collabs, models, and colorways being release, and more attention being paid to showcasing and celebrating the work of women in all areas of the field. As one of the industry’s most influential brands, Nike yields a lot of power and responsibility in this regard and often falls under the spotlight when these conversations arise. While the sporting giant has long been attuned to women s struggles as athletes – as early as 1980 they ran an advert headlined “We don’t think women should be stuck with a man’s basketball shoe” �

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