At the final Open to Change mentorship session, the All Stars reflected on Samuel Ross’s Manifesto for Change, laying out the impact they want to make through their work
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Nike Spotlights Boundary-Breaking Women With the Air Max Pre-Day
Nike Spotlights Four Women Pushing Culture Forward
Nike
While there is still progress to be made in the women s sneaker industry when it comes to sizing, representation, and leadership, broadly speaking, the industry as a whole is doing a much better job at serving women than it was a decade ago. There are more hyped releases dropping in full size runs, more women s focused collabs, models, and colorways being release, and more attention being paid to showcasing and celebrating the work of women in all areas of the field.
As one of the industry’s most influential brands, Nike yields a lot of power and responsibility in this regard and often falls under the spotlight when these conversations arise. While the sporting giant has long been attuned to women s struggles as athletes – as early as 1980 they ran an advert headlined “We don’t think women should be stuck with a man’s basketball shoe” �
At the heart of
Open To Change is a special initiative led by Samuel Ross, the visionary founder of A-Cold-Wall . Ross has curated a programme of roundtable sessions to run over the next year, which will tackle the urgent question of how to push for change in the creative industries.
This launches with
Manifesto For Change, a film starring Ross and shot by the emerging film-maker, photographer, and artist Gabriel Moses. It opens with a clear statement of intent from Ross: “Life is about precision. You have to be sharp, you have to be precise. It’s about focus.”
“What do I see today?” he continues. “I see the need for critical thinking, for continuity, access and entrepreneurship. I see new pathways for creativity, new archetypes, and new frontiers. I see barriers ready to be broken by young people who want to make a difference. So if you’re asking me what change looks like, open your eyes.”