Size doesn t matter: Smaller entities cast larger social media shadow on India’s political discourse
Size doesn t matter: Smaller entities cast larger social media shadow on India’s political discourse
Social media cells of main political parties in India have monopolised the space on social media but the trend is changing fast. New online groups have emerged which are significantly influencing the online political discourse in the country.
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(Photo for representation)
Social media posts, trending topic and hashtags have become a marker for changing public sentiment, often influencing the political discourse. In India, the social media cells or the IT cells of established political parties have had a monopoly over the online political campaigns for some time, but that trend is changing fast.
New Delhi: An investigation into online groups run by BJP leader Kapil Mishra, who is considered to be the mastermind of last year's riots in New Delhi,