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Renewed focus on regulatory intervention on the fertilizer sector: IIFL Securities

The government has issued a notification directing all fertilizer companies to sell their products under a single brand name – “Bharat”. As per analysts at IIFL Securities, brand values and recall for Gromor (Coromandel), Uttam (Chambal) and Smartek (Deepak Fertilisers and Petrochemicals), could be at risk by this change.

Renewed focus on regulatory intervention in the fertilizer sector: IIFL Securities

The government has issued a notification directing all fertilizer companies to sell their products under a single brand name – “Bharat”. As per analysts at IIFL Securities, brand values and recall for Gromor (Coromandel), Uttam (Chambal) and Smartek (Deepak Fertilisers and Petrochemicals), could be at risk by this change.

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