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Over the last year, the global landscape has altered the way we keep in touch. It has forced many to ask the question, how do we keep the lines of communication open and the dialogue flowing? Prada‘s answer to that is now displayed within the window’s of New York City department store Bergdorf Goodman. As part of the Italian fashion house’s SS21 campaign, fans were asked to submit answers to questions through an online forum, and now, some of those responses are showcased alongside the label’s latest collection.
Titled Prada Dialogues, the new interactive campaign provided an avenue for Prada to fuel a discussion on a global level. Through its digital avenues, the fashion house posed questions such as, “Is creativity a gift or a skill?” and “Is future a romantic idea for you?” Individuals from across the world were invited to meditate on their views of technology, ideas of humanity and perception of self, encouraging them to tap into their own spi
Credit: Courtesy Prada
Last week, in a move that seemed surprising even during such unprecedented times, Bottega Veneta, the Kering-owned luxury brand worn by every magazine editor and influencer the world over, and with over 2.5 million followers on Instagram .
deleted itself from social media. The same day, Italian fashion powerhouse Prada released its campaign for S/S21 – the first since Mrs. Prada welcomed Raf Simons into the family fold as her co-creative director. Rather ominously photographed by no one, according to a release, the campaign sees images of models against a stark white backdrop wearing the latest collection, which have then been overlaid with typography. The text poses such questions as: Is nature out there in here? , Is future a romantic idea for you? and Does cloud make you think of data or sky? , with a call to action to answer at Prada.com.