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Read Dazed Media s trend report on the future of youth culture
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“I passionately believe the filters are a huge contributing factor to the mental health issues of young girls – and anybody who wants to wear makeup. They’re looking at this face and comparing what they see in the mirror and thinking a) ‘Why doesn’t it [the product] work on me like that?’ and b) ‘Why do I look horrendous when they look so flawless?’”
Male influencer Rahi Chadda agrees with her campaign, telling the BBC this ruling is “a step in the right direction”. Little Mix star Jesy Nelson joined the crusade. Posting on her Instagram story she wrote “embrace that nose”, commenting, “I’m so confused why whoever makes these filters think that is what beauty is?” Others have expressed concern that filters largely conform to Eurocentric ideals.
Credit: Courtesy Prada
Last week, in a move that seemed surprising even during such unprecedented times, Bottega Veneta, the Kering-owned luxury brand worn by every magazine editor and influencer the world over, and with over 2.5 million followers on Instagram .
deleted itself from social media. The same day, Italian fashion powerhouse Prada released its campaign for S/S21 – the first since Mrs. Prada welcomed Raf Simons into the family fold as her co-creative director. Rather ominously photographed by no one, according to a release, the campaign sees images of models against a stark white backdrop wearing the latest collection, which have then been overlaid with typography. The text poses such questions as: Is nature out there in here? , Is future a romantic idea for you? and Does cloud make you think of data or sky? , with a call to action to answer at Prada.com.