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BBDO Bangkok supports WildAid to #ReactAgainstWildlifeTrade this World Wildlife Day
In honour of World Wildlife Day on March 3rd, WildAid is launching a series of advertisements highlighting the plight of endangered species, a result of poaching to meet consumer demand for wildlife products such as elephant ivory, rhino horns, shark fins, tiger parts and helmeted hornbill casques. The advertisements released today feature the five species and ask the public to react against the wildlife trade by refusing wildlife products and reporting illegal wildlife crime to authorities.
The series of advertisements launched through social media is in response to the increasing market and accessibility of wildlife products on popular platforms. The concept of the advertisements was developed pro bono by BBDO Bangkok, Thailand’s leading creative and advertising agency. The #ReactAgainstWildlifeTrade campaign uses a familiar “angry reaction” emoji to illustra