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The ECD at BBDO Bangkok on his return to the BBDO family after taking a break to travel around Asia, only to be stuck in Bali for seven months where he learnt the art of just being
Todd Rone Parker believes in taking time for yourself to gain clarity on life – and during the past year it seems he did just that. After growing up in Mississippi and working in New York, the creative and his wife packed up their lives in the States to travel the world. They originally bought a one-way ticket to Bangkok with the aim of working their way around 20 countries - that is until the Covid-19 pandemic hit.
Creative 132 Add to collection
BBDO Bangkok supports WildAid to #ReactAgainstWildlifeTrade this World Wildlife Day
In honour of World Wildlife Day on March 3rd, WildAid is launching a series of advertisements highlighting the plight of endangered species, a result of poaching to meet consumer demand for wildlife products such as elephant ivory, rhino horns, shark fins, tiger parts and helmeted hornbill casques. The advertisements released today feature the five species and ask the public to react against the wildlife trade by refusing wildlife products and reporting illegal wildlife crime to authorities.
The series of advertisements launched through social media is in response to the increasing market and accessibility of wildlife products on popular platforms. The concept of the advertisements was developed pro bono by BBDO Bangkok, Thailand’s leading creative and advertising agency. The #ReactAgainstWildlifeTrade campaign uses a familiar “angry reaction” emoji to illustra