Are you one of them?
The Ferrari Portofino M is just hitting showrooms and the Italian marque has great expectations for its latest hardtop convertible. An updated version of the already excellent Portofino, the Portofino M ( M as in Modificata ) is not the least expensive model in Ferrari s current lineup - that would be the new Roma - but it does have a mission for the Prancing Horse: to bring in first-time customers.
Ferrari product marketing manager Marco Bai told Automotive News it expects to lure in previous and current owners of the Ferrari California and California T convertibles along with spider lovers. However, a full 50 percent of the Portofino M s sales are expected to come from those who ve never owned a Ferrari before.
Is this the beginning of the end for Ferrari s with Grammy-worthy engine notes?
Late last year, Ferrari said that it s unlikely that the company will ever have an entirely all-electric fleet. At the time, we knew that the Italian marque did, however, intend on unveiling a pure-electric vehicle by the year 2030. It seems that this timeline has been moved forward. In a statement from the chairman and acting CEO John Elkann at the company s annual general meeting, he announced that the brand would reveal its first electric car in the year 2025. Coincidentally, this is the same year that Aston Martin intends to build its own first electric sports car.