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How to make your farm B&B appeal to the staycation market
How to make your farm B&B appeal to the staycation market >More in © Adobe Stock The coronavirus pandemic hit the UK bed and breakfast (B&B) market harder than other forms of staycation such as camping, glamping and holiday lets. Social distancing between groups within one property was more difficult than in some other types of holiday accommodation and guests stayed away at first, says FarmStay chairwoman Kay Barriball. However, where businesses adapted to create safe distancing, the upsurge in the staycation market had compensated for empty rooms during the first lockdown. Ms Barriball’s Polhilsa Farm, near Callington, Cornwall, eventually achieved its best financial year as restrictions were relaxed through the summer.
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