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Norfolk farm stay celebrates success of tourism ventures

B&B and glamping ventures have helped a Norfolk family farm survive the economic turmoils of agriculture - with high fuel prices driving a rise in staycations.

Boost in farm stays as public turn to staycations

Boost in farm stays as public turn to staycations 7 May 2021 | Figures show that rural escapes are most popular amongst the 25 - 34 years age bracket Farm holidays and rural stays have increased by 45 percent over the past three years as the public increasingly take advantage of staycations . Farm Stay, an organisation which lists farms offering agri-tourism, has reported a 45% surge in bookings since 2018, the biggest increase in its 38-year history. It found that rural escapes are most popular amongst the 25 - 34 years age bracket, millennial couples and young families. Glamping has soared in popularity, with almost as many people searching for it as B&B accommodation, up over 3,000 searches from 58,891 in 2018-19 to 62,023 in 2020-21.

12 steps to improve marketing of a staycation venture

12 steps to improve marketing of a staycation venture
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How to make your farm B&B appeal to the staycation market

How to make your farm B&B appeal to the staycation market >More in © Adobe Stock The coronavirus pandemic hit the UK bed and breakfast (B&B) market harder than other forms of staycation such as camping, glamping and holiday lets.  Social distancing between groups within one property was more difficult than in some other types of holiday accommodation and guests stayed away at first, says FarmStay chairwoman Kay Barriball. However, where businesses adapted to create safe distancing, the upsurge in the staycation market had compensated for empty rooms during the first lockdown. Ms Barriball’s Polhilsa Farm, near Callington, Cornwall, eventually achieved its best financial year as restrictions were relaxed through the summer.

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