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The hit children’s brand, CoComelon has strengthened its licensing portfolio with the addition of no fewer than 11 new licensing partners, thanks to a slate of signings secured by The Point. 1888 on behalf of the pre-school IP owner, Moonbug Entertainment.
The brand extension specialist was brought on board in August 2020 as the master licensing agency across EMEA for CoComelon and other brands under the Moonbug umbrella, including Blippi, My Magic Pet Morphle and ARPO. Since joining, The Point.1888 has sought to build on the fast-growing popularity and awareness of
CoComelon, signing licensees that will give the brand products to widen consumer engagement.
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The hit pre-school digital series CoComelon is increasing its activity across the toys, games, and art & crafts sectors, having landed a raft of new licensing partnerships, including an agreement for colouring and activity books from Crayola.
This line will be expanded upon through a further partnership with Alligator Products who will develop complimentary colouring and activity books, while RMS International will produce CoComelon wooden puzzles, arts & crafts kits, bubble kits, and sensory toys.
The latest developments have been revealed among a slate of 11 new licensing partners for the hit pre-school IP. The licensing partnerships have been secured by the brand’s exclusive master licensing partner, The Point. 1888 on behalf of the IP owner, Moonbug Entertainment.
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The apparel licensee Poetic Brands has signed on to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge.
The new collection will include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories, and changing mats each inspired by the adventure of the community of Brambly Hedge’s resident mice.
Brambly Hedge joins a number of prestigious new children’s partners for Poetic Brands, as the licensee establishes its new Baby, Children’s Wear and Accessories division.
Brambly Hedge began life in 1980 as a series of intricately illustrated books following a family of mice in the English countryside. Written by Jill Barklem, the brand is now celebrating 40 years since its first book was published.