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How Wicked! is shaping up to give us the pitch perfect collaborations of 2024

How Wicked! is shaping up to give us the pitch perfect collaborations of 2024
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Universal announces global line-up of Wicked collaborations

Universal is collaborating with partners across fashion, beauty, lifestyle, toys, publishing and role-play for a line-up of Wicked merchandise that will be available at retailers worldwide. This autumn, fans will be transported to the musical world of Oz through a wide range of merchandise from Univ

Squishmallows boosts EMEA licensing programme

The Squishmallows brand continues to partner with companies across EMEA for multiple categories including FMCG, apparel, homeware and stationery. The Squishmallows European Consumer Products programme has grown exponentially with over 10 new deals signed in the last six months and new agency partner

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