In most cases, over-the-top (OTT) platforms have saturated their audience base in metros. However, price drops are not expected, as ARPUs (average revenue per user) already remain low, though content spends will remain under control.
The first day at FICCI Frames 2023 hosted a session which discussed the future of Indian broadcasting. It also highlighted what broadcasters need to do, in order to keep the medium as important as it’s always been.
When it comes to TV shows centred around music, broadcasters will typically get into a licensing deal with music labels, said Vinay Guwalani, director of label and artist solutions, Believe India and South Asia. Believe is a digital music company.