Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done.
Phil Spencer s Memo To Company Mentions Future Where Every Screen Is An Xbox gamespot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gamespot.com Daily Mail and Mail on Sunday newspapers.
Open-world Goblin RPG Tenderfoot Tactics is coming to Nintendo Switch and Xbox later this month. Ice Water Games is thrilled to announce the console debut of Tenderfoot Tactics on February 21, simultaneously releasing on Nintendo Switch, Xbox One, and Xbox Series X|S.
Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.