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Platinum as a Value Generator in Driving Sustainable Business for Brands Amid Disruptions

Platinum as a Value Generator in Driving Sustainable Business for Brands Amid Disruptions
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PGI: Performance of platinum jewellery in four major markets during Q3

The ‘Platinum Jewellery Business Review’ released a research study of platinum jewellery’s performance in four major markets - the USA, China, India & Japan - during Q3 2021. According to the statement, China’s GDP slowed in Q3 with the lowest rate.

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Platinum jewellery demand held up well in the second quarter

Platinum jewellery demand held up well in the second quarter
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PGI: Platinum jewellery sales indicate increase in Q2 2021

PGI: Platinum jewellery sales indicate increase in Q2 2021
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PGI Report: Platinum jewellery sales continues to grow in Q1

21 june 2021 Today The recent report ‘Platinum Jewellery Business Review (PJBR) Q1 2021’ released by Platinum Guild International (PGI) indicates that platinum jewellery retailers and manufacturers reported a sustained recovery across three of four key markets, despite the ongoing pandemic’s challenges in the jewellery industry. Huw Daniel, Chief Executive Officer of PGI said: “The jewellery industry has seen precious jewellery demand return in the first quarter of 2021, but the recovery could slow in some markets as subsequent waves of COVID cloud the outlook. Other than accelerated trends within the industry, what we’ve seen in the last year is a renewed enthusiasm for platinum. Jewellers are increasingly engaging with this precious metal, which has been effectively marketed as a metal of meaning and become important as consumers look for ways to symbolise and mark occasions in restricted and unprecedented times.”

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