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Growth in platinum jewellery demand continues in most key markets
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India beats US, China, Japan in second-quarter platinum retail sales
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PGI reports recovery in jewellery sector
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In its latest ‘Platinum Jewellery Business Review 2023’ report, market organisation Platinum Guild International (PGI) says Japan remains the biggest platinum market per capita, where platinum is synonymous with good jewellery.
The precious metal has a 27.1% unit share in the Japanese jewellery market, with women being the predominant customers.
Platinum as a Value Generator in Driving Sustainable Business for Brands Amid Disruptions
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