associated with our brand, it is our podcast associated with our brand, it is our podcast it associated with our brand, it is our podcast it is associated with our brand, it is our podcast. it is a transition from a platform podcast. it is a transition from a platform to podcast. it is a transition from a platform to being a straight up media platform to being a straight up media company and with that comes lots of media company and with that comes lots of responsibilities. also, there lots of responsibilities. also, there is lots of responsibilities. also, there is revenue there right now, advertising there is revenue there right now, advertising revenue is a small proportion of spotify s revenue, they make much more from subscriptions. when you look at the kind of subscriptions. when you look at the kind of prices ads in an exclusive podcast kind of prices ads in an exclusive podcast can kind of prices ads in an exclusive podcast can generate, you start to underst