/PRNewswire/ Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) launches UGGrenew, a refurbishment program.
/PRNewswire/ Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) launches UGGrenew, a refurbishment program.
UGG Announces Commitments To Restore Our Earth This Earth Day 2021
Brand continues its FEEL GOOD initiative to protect people and planet
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UGG® (a division of Deckers Brands [NYSE: DECK]) is celebrating
Earth Day by announcing four key commitments focused on restoring the planet through a set of continued sustainability goals, projects, and global partnerships. Founded in 1970, Earth Day is an annual event rallying for the preservation of our planet. The stakes are clear: if global warming continues to increase at its current rate, the planet will experience rising sea levels, increased frequency and severity of extreme weather events, heightened poverty, and thousands of species under threat of extinction.
Dubbed Plant Power, the collection includes three styles. The Fluff Sugar Platform and Fluff Sugar Sandal shoes maintain Ugg’s fluffy interior using TENCEL Lyocell, a material produced by Austria’s Lenzing from sustainably harvested trees. The soles are made of a material produced using sugarcane as raw material. The Chukka boots are also lined with TENCEL but with soles made of LACTAE HEVEA, a renewable latex obtained from the Hevea tree.
“Our design team took inspiration from our iconic styles and created new silhouettes with carbon-neutral, plant-based materials,” Andrea O’Donnell, president of UGG, tells
Plant-Based News. “The resulting Plant Power Collection tells a story about what is possible and it’s an exciting step in on our journey towards a more sustainable future.”