For the last several years, I have watched the “growing up” of the United States Postal Service’s Informed Delivery Service, which provides mail recipients.
The United States Postal Service’s Informed Delivery Service is not only growing in subscribers, but it is expanding in services. Its interactive campaigns now offer marketers the option to replace the grayscale scan automatically provided with the service with a full-color “representative” image of each mail piece instead. But is this an option that mailers should rush to embrace?
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