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Mahindra to set up advanced design centre in UK for automotive and mobility products
Mahindra to set up advanced design centre in UK for automotive and mobility products
Mahindra Advanced Design Europe will be part of the Mahindra global design network, which also includes Mahindra Design Studio in Mumbai, India, and Pininfarina Design in Turin, Italy.
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Mahindra Advanced Design Europe will be operational from July 1, 2021.
Mahindra Group today announced the setting up of Mahindra Advanced Design Europe (MADE) in West Midlands, UK. To be operational from July 1, 2021, the new entity will contribute to future automotive and mobility products of Mahindra Group companies.
Mahindra Group announced today the setting up of Mahindra Advanced Design Europe (M. A. D. E) in the West Midlands, U. K.
The new Centre of Excellence (CoE), will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai, India, and Pininfarina Design in Turin, Italy.
M. A. D. E is a strategic enhancement of Mahindra s global design capabilities and renews its commitment to bring to its customers, sophisticated, authentic SUVs with an unmissable presence. M. A. D.
E will further sharpen Mahindra s distinctive product designs and differentiated technology offerings to further its safe, thrilling, yet efficient connected car experiences.
The Mahindra Group, which has interest in fields as diverse as farm equipment, aerospace, finance, IT and real estate, among others, will be setting up Mahindra Advanced Design Europe (MADE) in the West Midlands, UK. The company said in a statement that it seeks to further sharpen its distinctive product designs and differentiated technology offerings and improvise its safe, thrilling, yet efficient connected car experiences.
Mahindra Group will be the second firm from India to set foot in the UK for designing cars and SUVs. In 2005, Tata Motors set up the European Technical Centre in Coventry. It is the centre of excellence for automotive design and engineering.
Mahindra Advanced Design Europe to come up in UK s West Midlands
By IANS |
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Mahindra & Mahindra (Photo credit : instagram Mahindra & Mahindra). Image Source: IANS News
Mumbai, May 6 : Mahindra Group on Thursday said it will set up Mahindra Advanced Design Europe (M.A.D.E) in the UK s West Midlands.
The new Centre of Excellence will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai, and Pininfarina Design in Italy s Turin. M.A.D.E is a strategic enhancement of Mahindra s global design capabilities and renews its commitment to bring to its customers, sophisticated, authentic SUVs with an unmissable presence.