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Mahindra has announced that it is setting up a dedicated design centre in the UK. Dubbed Mahindra Advanced Design Europe (M.A.D.E), the studio will be tasked with creating the future design direction for the company’s products, and will be operational from July 1 this year.
Mahindra is doubling down on its design efforts
A new design studio in Coventry, UK to become operational from July 1, 2021
It will complement Mahindra’s Chennai R&D facility in vehicle development Mahindra says that the upcoming UK facility adds to the group’s global network of design centres, which also includes the Mahindra Design Studio in Mumbai, and Pininfarina Design in Turin, Italy. M.A.D.E will, then, play a key role in Mahindra’s vehicle development efforts by complementing its
Pratap Bose is likely to become
Mahindra’s new head of design, which will see him take up the task of leading the
Mahindra Advanced Design Europe (M.A.D.E) in the UK. The home-grown automaker had just announced the creation of the dedicated facility that will be responsible for steering the future design language of all of Mahindra’s automotive products.
After resigning from Tata, Bose is likely to head Mahindra’s design vertical
To be responsible for Mahindra’s passenger vehicle, farm and two-wheeler products
Mahindra is setting up a dedicated design centre in Coventry, UK
Bose’s interest in Mahindra
Mahindra Group to set up mobility design centre in UK
May 06, 2021
The centre will work on electric vehicle SUVs - Bloomberg×
To be operational from July 2021
Mahindra Group has announced the setting up of an advanced design centre in the UK which will become operational from July 2021.
The centre will work on future automotive and mobility products including electric vehicle SUVs and be a resource available to Mahindra Group companies.
Rajesh Jejukar, Executive Director, Mahindra and Mahindra Ltd, said, “Mahindra is poised to enter a new, exciting era to build upon our rich 75 years of automotive history. A key lever to make the business future ready is to significantly strengthen design capability across automotive, farm equipment and two-wheelers globally.”
Automobile designer Pratap Bose to head newly formed Mahindra Advanced Design Europe centre
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Bose is known to have driven the new design language in Tata Motors’ , refreshed passenger car portfolio, which includes models like the Nexon compact sport utility vehicle, Altroz premium hatchback and Harrier SUV. Tata cars have become more aspirational for the young buyers, experts say.
Reuters
Today Mahindra Group announced the setting up of Mahindra Advanced Design Europe (M.A.D.E) in the West Midlands, U.K.
Automobile designer Pratap Bose is set to join the Mahindra Group to head the newly formed Mahindra Advanced Design Europe (MADE) centre in the West Midlands, U.K.
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Mahindra Group has announced it will set up Mahindra Advanced Design Europe (M.A.D.E), its new centre of excellence, in the West Midlands, U.K.
To be operational in July 1, it will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai and Pininfarina Design in Turin, Italy.
M.A.D.E will further sharpen Mahindra’s distinctive product designs anddifferentiated technology offerings to further its safe, thrilling, yet efficient connected car experiences, the Group said.
“A key lever to make the business future-ready is to significantly strengthen design capability across automotive, farm equipment and two wheelers globally. M.A.D.E will contribute to all future automotive and mobility products including Born EV SUVs and be a resource available to Mahindra Group companies. It will give us a quantum leap in both capacity and capability in the design space,” said Rajesh Jejurikar, executive director, M&M Lt