Pierre Naggar adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
AdTonos Adds Two - Radio Ink radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
With IAB UK’s Real Living research showing that people are listening to digital audio even more frequently than before the pandemic, advertisers’ opportunity to be speaking to a highly engaged audience is greater than ever. But how can brands immerse themselves in this unique environment without interrupting the listener’s experience? And what role does mood-state play when it comes to effectively leveraging audio? Here we draw on findings from our research and IAB UK’s audio members to share their advice.
Bauer Media builds out Nordic presence with SoundCloud audio ad deal thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Dunkin ads can change music to adapt to genres – RadioToday radiotoday.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radiotoday.co.uk Daily Mail and Mail on Sunday newspapers.