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Bauer is launching a new digital audio advertising network across the Nordics.
Bauer Audiostream provides advertisers with a single place to buy data-led digital audio advertising at scale.
The service covers connected live radio, online-only stations, and on-demand podcasts.
Advertisers will be able to access inventory served by Targetspot, and podcast network Wondery. Also included are Bauer Media Audio’s RadioPlay online service, offering radio brands including Denmark’s Radio 100, Sweden’s Mix Megapol, Finland’s Radio Nova and Norway’s Radio Norge, and Podplay, one of the largest podcast providers across the Nordics.
With this launch Bauer Audiostream’s combined digital audio inventory commands a reach of over two million consumers weekly in the Nordics, with inventory available for both direct and programmatic campaigns.