disparity is between the social and financial ideologies, and that s there. and 86% want more individual accountability. this is very much a personal responsibility, pick yourself up off the bootstraps kind of thing. then your pickup truck populace. we told you for a long time, culturally conservative, the old reagan democrats, probably another way to put it. predominantly white working class. 80% of them not graduated from college, blue-collar type folks, live in the rural south and the midwest, very pessimistic about the economy. this is the anti-washington and anti-wall street group that sits in the middle here. almost half of them say d.c. doesn t represent their values. and 64% said government should be doing more. this is a big difference. yes, culturally conservative, but they want government involved to sort of help create a level playing field if you remember some of those talking points in the 2012 campaign. then there s our turtle group. we call them the whatever man. and we
it was done. we had something nearly 3,000 interviews. you asked them different questions, different views on economic issues, social issues, all these various issues and our pollsters, we used the obama pollster and romney pollster and they worked together and segmented them into eight groups. two are truly liberal groups. the bleeding hearts and the gospel left. two of the groups are hard right. the radio sort of talk radio right and the evangelicals, 28%. what was stunning is how big the middle truly was. okay. some of it is obvious, suburban woman our minivan moderates, highly educated business types and we call that the mba middle not to be confused with the lebron james middle. pickup truck populace. economic populace, socially conservative. then our favorite one the whatever man group which is basically the highly cynical
mba middle mostly men, pickup truck populace, rural and disengaged. that s turrellette in the entourage days. moderates, mostly women, mostly high educated, very affluent, a third of them have children living at home. liberal pro gay marriage, pro-choice, pro gun control. they want less government. a lot in favor of a balanced budget amendment. take you to the mba middle. twenty years ago hard core businessman, now 49-49 between romney and obama in the last election. the biggest disparity on social issues and fiscal ideology. they are very much fiscal conservatives. these are social libertarians. 86% of them want more individual accountability. think the personal responsibility. economic populace, pickup populace we re calling them. predominantly white, rural, most