mba middle mostly men, pickup truck populace, rural and disengaged. that's turrellette in the entourage days. moderates, mostly women, mostly high educated, very affluent, a third of them have children living at home. liberal pro gay marriage, pro-choice, pro gun control. they want less government. a lot in favor of a balanced budget amendment. take you to the mba middle. twenty years ago hard core businessman, now 49-49 between romney and obama in the last election. the biggest disparity on social issues and fiscal ideology. they are very much fiscal conservatives. these are social libertarians. 86% of them want more individual accountability. think the personal responsibility. economic populace, pickup populace we're calling them. predominantly white, rural, most