HP Business Class: Pic Picot finds delicious success at 55
HP Business Class: Pic Picot finds delicious success at 55 Wed, 28 Apr 2021, 6:30PM
Pic Picot is a Kiwi legend, and proof you’re never too old to hit on the winning business formula.
He’d always had an entrepreneurial spark, but he didn’t start his winning peanut butter business until he was 55. If you’ve missed his products in your local supermarket, Pic owns Pic’s Peanut Butter World in Nelson, which brings in brings in nearly $40 million of annual sales a year.
Before he started making the spread, he’d been a leather sandal maker, furniture maker, restaurateur, and finally a sailing school owner. But due to macular degeneration, his eyesight got so bad he was ‘having trouble finding the marina at the end of a lesson’ so his sailing days were over. He needed a bit of extra pocket money, so thought he’d monetise his new-found hobby of making peanut butter.
HP Business Class: Pic Picot of Pic s Peanut Butter
28 Apr, 2021 06:24 PM
2 minutes to read
NZ Herald
Pic Picot is a Kiwi legend, and proof you re never too old to hit on the winning business formula.
He d always had an entrepreneurial spark, but he didn t start his winning peanut butter business until he was 55. If you ve missed his products in your local supermarket, Pic owns Pic s Peanut Butter World in Nelson, which brings in nearly $40 million of annual sales a year.
Before he started making the spread, he d been a leather sandal maker, furniture maker, restaurateur, and finally a sailing school owner. But due to macular degeneration, his eyesight got so bad he was having trouble finding the marina at the end of a lesson so his sailing days were over. He needed a bit of extra pocket money, so thought he d monetise his new-found hobby of making peanut butter.
“I thought I would slide into quiet retirement,” Picot said. “I was 55 and had enough money to get by if I was careful, but then the peanut butter sort of came along really. “I was quite happy. I never intended it to get as huge as it has, but it’s been really fun.”
Patrick Hamilton/Stuff
Pic Picot loads a sack of raw Australian peanuts into his roaster at the Wakatu Industrial Estate back in 2009. Picot’s first enterprise started before he left school, after watching a man making home-made sandals while on holiday in Australia. On his return home he got together some leather and tools, taught himself sandal-making and started to sell his wares to his fellow students.
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