Coles s CMO Lisa Ronson joins industry webinar on creativity mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The time for empathetic marketing is now: Here’s how to get it right
Join Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart for a webinar that will reveal how to bring empathetic marketing to the forefront and unlock new forms of creativity within your business.
February 15, 2021 10:36
Sponsored by Adobe
The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. COVID-19 has only increased customers’ desire to try new brands and new products, with research showing that 57% of consumers have tried new shopping behaviours during the pandemic.
In order to take advantage of this shift in behaviour, marketers must learn how to create engaging digital experiences that stand out from the crowd. It’s no longer about who can shout the loudest, but who is responding with compassion and empathy.
Securing media coverage: Is the press release dead or alive in 2020?
Pure Public Relations founder Phoebe Netto. Source: supplied.
Should you write press releases for your business? It’s a question that plagues many a small business owner, especially when you’re just starting out or doing your own public relations.
The PR industry itself is generally divided into two camps: those who believe the press release is dead, and those who still love it.
As with many things in life, the reality is more likely somewhere in the middle.
Media releases can be incredibly useful for small businesses, but if you don’t have a newsworthy story to tell, you might as well go back to the drawing board. Even if you do have a newsworthy story up your sleeves, there are still many hoops you’ll need to jump through to get your press release published.