From photos in Skytrain cars to commercial billboards, the largest photography festival in western Canada starts Friday with public installations across the Lower Mainland.
Diet Coke s Campaign By Droga5 Gets Aesthetic Inspiration From the 80s and 90s
Coca-Cola recently redesigned in collaboration with the design firm
Kenyon Weston. Because of this shift, the brand needed a way to showcase its new Diet Coke can in a way that glimmered with pure radiance.
Droga5 s team created the Just Because campaign for the product to promote and celebrate self-confidence. To do so, the team took aesthetic inspiration from the 80s and 90s, entertaining the brand s beginnings.
When done right, cracking open a Diet Coke on a hot summer afternoon and pouring the sweet liquid over a cold glass of ice embarks one on a whimsical and alluring journey. Droga5 took that feeling and transformed it into a visual celebration of an ad with the help of director
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When is a piece of work disposable? Philotheus Nisch on tending to the “outtakes, leftovers and discarded variations”
The Germany-based photographer gives us the details behind his latest offering, in collaboration with designer David Rindlisbacher and Maximilian Mauracher from Pool Publishing.
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What makes a piece of work disposable? Is it because of a mistake, a change in direction, or simply because you’ve gone off it? In Philotheus Nisch’s latest photography book
B-Sides, he’s compiled an array of “outtakes, leftovers and discarded variations of motifs,” he tells us. “But all are visual B-Sides, because of different reasons they didn’t end up in my final selection.”