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Coca-Cola lights up Burj Khalifa in branding initiative

DUBAI: The Coca-Cola Co. has lit up the Burj Khalifa in Dubai as part of the unveiling of its new global philosophy, Real Magic. Announced at the end of last year, the philosophy has been accompanied by a refreshed brand identity including a new take on the Coca-Cola logo called the hug. The logo lifts the curved Coca-Cola trademark on bottles and cans “to provide a visual

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Coca-Cola s latest campaign by Wieden+Kennedy features illustrations and imagery with a hug at their heart

The revamp also includes new packaging with a re-interpreted visual language, all in an effort to express physical human togetherness.

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Coca-Cola unveils new global brand platform titled Real Magic to celebrate humanity

Coca-Cola unveils new global brand platform titled Real Magic to celebrate humanity
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Coca-Cola dévoile Real Magic

Au cours d'une conférence de presse digitale mondiale, Coca-Cola a dévoilé sa nouvelle plateforme "Real Magic", qui invite à célébrer la "magie de l'humanité". Une plateforme qui n'avait pas changé depuis cinq ans. Également dévoilé un nouveau logo. Précisément un "Hug logo" - logo câlin - une sign…

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Coca-Cola debuts Real Magic global brand platform with emphasis on gaming

The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch.

City ofUnited kingdomAlan walkerDaniel wolfeKenyon westonTeam liquid aerial powersCola companyBrand partnership studio atKennedy londonCoca cola companyTeam liquidAerial powersAverage jonasCoke away from eachBrand partnership studio

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