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Phillips
Auctions houses were once only interested in vintage watches, but in recent months consignees have been putting forward, not just modern watches, but the kind of unicorn pieces that either have never-ending waiting lists or have sold out entirely, looking for the best possible return on their rare pieces.
Geneva XIII was the sale that saw the practice go mainstream. A 2019 stainless steel, white-dialed Rolex Daytona sold for CHF 40,320 ($44,800 USD) which is more than three times its list price, while a nearly new 2020 Rolex GMT-Master II with Pepsi bezel more than doubled its list price, selling for CHF 22,680 ($25,200 USD).
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In this Article
Phillips is putting a Rolex Submariner from 1955 under the hammer this weekend, as the auction house launches into its two-day Geneva XVIII sale.
The sale kicks off a week of big watch sales in the Swiss city from all the major auction houses: with Antiquorum on Sunday, Christies on Monday and Sotheby’s on Tuesday.
The first Submariners left Rolex in 1953, although it officially dropped at Baselworld in 1954. Today, it would be unthinkable for Rolex to let product out into the market without an official announcement first.
Given Rolex’s glacial pace of updating and improving its watches today, perfectly illustrated by this year’s releases, you might be forgiven for thinking that this Ref. 6536/1 was one of the first Submariners. In fact, there had already been three distinct Submariner reference numbers and a number of series variations before it arrived at the Ref. 6536/1.
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