Cheval Blanc 2020 release analysis: ‘This should absolutely fly’
Cheval Blanc is also the first of the very top names to emerge in the
Its release may offer early clues about buyer sentiment following a relatively successful-yet-narrow campaign for Bordeaux 2019 en primeur wines last year, and signs of Bordeaux garnering greater enthusiasm on the fine wine market in general.
‘The first key release out of the gate for 2020, Cheval Blanc complies with whispered requests from the international trade to keep prices around the same as last year,’ said analysis and research group Wine Lister.
‘Given how well the welcome gesture on pricing worked last year (there appears to be little 2019 left on the market from reliable merchants), and Cheval Blanc’s impeccable quality track record, this should absolutely fly, marking a good start to the campaign.’
Decanter Bordeaux gears up for 2020 en primeur campaign
Releases in the Bordeaux 2020 en primeur campaign are expected to begin in May, with pricing set to be a particularly delicate issue.
This year’s Bordeaux 2020
en primeur campaign is expected to return to a more ‘normal’ timeframe, said Philippe Tapie, president of the Bordeaux Négoce committee for classified growths.
‘We should release everything in the second part of May and in June,’ he told
Decanter today (22 April), speaking via phone on the sidelines of a tasting in Médoc.
‘We really want to respect the schedule of our customers. We have to finish everything before the end of June.’
Bordeaux négoce urge on this year’s campaign 27th January, 2021 by Rupert Millar
The union representing 80 Bordeaux négociants has said it is “ready” for this year’s campaign and urged the UGC to stick the traditional timing of May-July releases – and the pricing pattern of last year.
Philippe Tapie, president of the Bordeaux Négoce Committee for classified growths, said: “With my colleagues, we all agree that a campaign is necessary and should take place, as usual, during both the months of May and June, to be completed at the latest beginning of July”.
This statement may in part have been inspired by the recent news from the UGC that this year’s en primeur tastings are currently due to go ahead (all being well) in April rather than March; perhaps driving concerns that the campaign itself might be pushed deeper into the year from its more usual slot.