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Measuring Impact of Storyline Engagement on Health Knowledge, Attitudes, and Norms: A Digital Evaluation of an Online Health-focused Serial Drama in West Africa

".online health EE, particularly pro-health content that engages audiences with captivating stories, can lead to positive changes in KAN among netizens in francophone West Africa." In low- and middle-income countries (LMICs), the use of storytelling in entertainment-education (EE) has been leveraged for decades to promote pro-health attitudes and

Study investigates how people are using TikTok as a part of their substance use disorder recovery

Many people think the popular social media app TikTok is only used to post dancing videos, but there is evidence that people can find community and support through it. An article published in Drug and Alcohol Dependence explores substance use recovery-focused videos on TikTok. .

Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter

Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter
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