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Disney is closing its Star Wars hotel – but why did it fail so fast?

Not all that long ago, in a galaxy that looks a lot like Central Florida, Disney embarked on a mission that would take its brand of themed entertainment into hyperspace.

United statesScott lukasBbob igerRon desantisDennis speigelPhilip brohnJosh damaroLynn wolvertonJim hillBob chapekSamantha souzaSean snaithImagineer jim shullKylo renWashington postJp morgan global technology

Disney misread Star Wars fans Now it has an expensive flop on its hands

The Starcruiser would sail for just over a year before executives decided to call it quits, announcing the final voyage would be Sept. 28.

United statesSamantha souzaLynn wolvertonJim hillJosh damaroSean snaithBob chapekCaitlyn mccabe walt disneyImagineer jim shullDennis speigelHannah sampsonScott lukasRon desantisKylo renMatt stroshane walt disneyPhilip brohn

May the flop be with you: Why Disney s Star Wars hotel failed so fast

After investing hundreds of millions in its much-vaunted ‘immersive’ Star Wars hotel, Disney announced its closure after just 14 months.

United statesDennis speigelKylo renSean snaithRon desantisImagineer jim shullLynn wolvertonBbob igerSamantha souzaJim hillPhilip brohnInternational theme park servicesJp morganDisney instituteGalactic starcruiserStar wars

May the flop be with you: Why Disney s Star Wars hotel failed so fast

May the flop be with you: Why Disney s Star Wars hotel failed so fast
theage.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theage.com.au Daily Mail and Mail on Sunday newspapers.

United statesDennis speigelBbob igerPhilip brohnImagineer jim shullJim hillKylo renSamantha souzaSean snaithRon desantisLynn wolvertonDisney instituteInternational theme park servicesJp morganGalactic starcruiserStar wars

May the flop be with you: Why Disney s Star Wars hotel failed so fast

May the flop be with you: Why Disney s Star Wars hotel failed so fast
brisbanetimes.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brisbanetimes.com.au Daily Mail and Mail on Sunday newspapers.

United statesRon desantisLynn wolvertonKylo renBbob igerJim hillSamantha souzaSean snaithDennis speigelPhilip brohnImagineer jim shullJp morganInternational theme park servicesDisney instituteGalactic starcruiserStar wars