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Wine industry s unicorn vintage is good news for bargain-hunting consumers
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IWSC Market Insight: the Chinese wine market
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2021 Barossa Wine Auction beats the odds to achieve all-time high!
May 4th, 2021
With sales reaching just over $333,700 the 2021 Barossa Wine Auction season has beaten all previous records, achieving the highest sales result in the event’s 56-year history.
Much of this success can be attributed to the bold move by Barossa Grape & Wine Association to include, for the first time, a second live event outside the Barossa.
On Thursday 29 April, 222 guests were hosted by members of the Barossa wine community and MC Jane Thomson at the Hyatt Regency, Sydney for a live auction and gala dinner. The atmosphere in the room was electric as bidding wars erupted across the floor. At one point the enthusiasm was so high bidding paddles were snapped! Baron of Barossa and Wine Auctioneer since 1984, Andrew Caillard MW noted it was “the best live auction I have ever presided over. It’s absolutely brilliant to see such support for Barossa. This is going to go down as one of the most memorable
April 15 2021, 9:56 am | BY Ricki Green | No Comments
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia.
The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing strategy.
Says Tim Collier, strategic director, Connecting Plots: “I’m so pleased to be working with [yellow tail]. Their business changed the face of Australian wine when it launched, and their brand continues to be an excellent example of what can be achieved when you subvert the norms of a category. We can’t wait to sink our teeth into the unique creative challenges they face and to start moving the dial on their business results.”
Connecting Plots wins Yellow Tail social media account
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